“Before embarking on any new initiative, there is only one question to ask yourself: Do I want to create meaning? Creating meaning does not mean having money, power, or reputation. Nor is it simply about building a workplace where people enjoy working. Among all the interpretations of ‘meaning,’ I believe true meaning can only be found in the following: making the world a more livable place, improving the quality of life, correcting a fatal flaw, or preventing something good from being lost.”