Sia Insight delivers research and consultancy projects designed to provide the consumer insights required to comprehend a brand’s identity, ensure its effective management, and support the right strategic and tactical decisions
360
360: In the process of creating a new brand or redefining the route of the existing brand
Brand Architecture Workshop
Brand Architecture Workshop: For the creation / review of the strategy and planning of existing brands / brands
Category Discovery
Category Discovery: For an in-depth understanding of a category and its brands
CPS
CPS: When understanding categories and brands require special methods of projective techniques
Brand Value
Brand Value: To understand and manage the brand’s value through the eyes of different audiences
Brand Perception
Brand Perception: For reading the brand’s perception and impact on the target audience compared to its competitors
Brand & Ad Tracking
Brand & Ad Tracking: To constantly monitor brand awareness and perception elements and the reflection of communication messages in the consumer
Motivational Segmentation
Motivational Segmentation:
Based on the 8 main psychological needs underlying behaviors,
discovering with what motivations a category / product or brand is
consumed
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
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