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Communication Management

Sia Insight delivers research and consultancy projects designed to provide the insights required to determine the appropriate communication language for products, services, and brands, to correctly understand consumer needs and expectations, and to ensure well-founded strategic and tactical communication decisions.

360
360: To create a new brand or re-determine the route of the existing brand
Brand & Ad Tracking
Brand & Ad Tracking: To constantly monitor brand awareness and perception elements and the reflection of communication messages in the consumer
Advertisement Post Test
Advertisement Post Test: To understand the perception, memory power, brand and product impact of a published ad on the target audience
Advertisement Pre Test
Advertisement Pre Test: An ad to be published; to explore possible measures or changes in any of the stages of the idea, concept, design or animatic film
Motivational Segmentation
Motivational Segmentation: Based on the 8 main psychological needs underlying behaviors, discovering with what motivations a category / product or brand is consumed
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
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